Good news for WhatsApp users! You can buy an SBI General Insurance on WhatsApp in a few clicks, see the details


New Delhi: Be it family or office work, WhatsApp has become an easy way to communicate everywhere. Now many banks offer banking and insurance related facilities through WhatsApp. To offer a new insurance policy, renew an existing one, handle claims and more with WhatsApp, SBI General Insurance has partnered with Gupshup, a pioneer in conversational interaction.

Customers can purchase insurance from SBI General anywhere in the country by texting a simple ‘Hello’. Gupchup’s chatbot then guides users through a fast and secure checkout process and helps them complete the transaction in the WhatsApp conversation thread. (Also Read: DHANTERAS 2022: Why People Buy Gold, Silver And Utensils On This Day!)

The hassle-free purchasing process ensures that the entire policy purchasing process takes place on the platform itself, from reviewing product features to consulting policy documents. (Also read: Festive frenzy! Google to give Indian users ‘Diwali surprise’; details here)

“Customers are increasingly interested in simplicity and convenience when buying insurance. The forefront of any brand’s user engagement strategy is messaging, reflecting the consumer trend for interaction and customization.

According to Ravi Sundararajan, COO of Gupshup: “We believe that our WhatsApp solution would further improve the use and accessibility of SBI General’s products. The WhatsApp chatbot not only makes it easier to make purchases, but also provides deeper information about customer journeys and opportunities for advanced personalization at key consumer touchpoints.

As a conversational engagement platform, Gupshup has been instrumental in helping marketers increase brand engagement through seamless discovery and purchase experiences. Customers are eager to explore simpler and more practical options for financial solutions as a result of increased Internet access among all demographics.

The current generation is looking for a simpler purchasing process for complicated financial matters. In the near future we hope to improve this experience even further and make a larger selection of simple items available.

According to Anand Pejawar, deputy director of SBI General Insurance, this will enable much-needed deeper insurance coverage and financial inclusion for the country. Chatbots could be the key to helping insurance companies enter a new era of growth in an industry that is rapidly moving digital.

On the WhatsApp Business Platform, the banking and insurance sectors have been at the forefront of developing creative customer engagement journeys. These solutions contribute to the overarching goal of financial inclusion by increasing the accessibility of financial goods and services for citizens around the world.

According to Abhijit Bose, CEO of WhatsApp India, “We are excited to further expand our partnership with SBI General Insurance to make insurance products more accessible to their new and existing consumers.





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