Kartik Aaryan sets a marketing standard with his movie ‘Bhool Bhulaiyaa 2’

New Delhi: While the Hindi film industry has taken its heaviest blow in years, with a major break at the box office, it was Kartik Aaryan, with Bhool Bhulaiyaa 2, who gave the much-needed boost to the box office.

Aside from the unparalleled popularity of the young superstar with the public, he also emerged as quite the marketing genius and even promoted Bhool Bhulaiyaa 2 long after its release. The actor made a concerted effort to market the horror comedy both before and after it opened in theaters, which was a smart move that significantly improved the movie’s theatrical performance.

Kartik Aaryan has thus set a new marketing trend, which the industry is now imitating. Prior to Bhool Bhulaiyaa 2, post-release promotions had never happened in such a significant way, but they seem to be a priority for most movies now. An example of this is the movie Brahmastra, whose star-studded ensemble is still actively promoting it three weeks after its release.

Moreover, after the success of the title track of Bhool Bhulaiyaa 2, Kartik undertook a marketing activity that involved club-hopping in Mumbai, dancing with his fans, and that also influenced the star cast of a recent comedy film to follow the trend.

On the work front, the actor who was last seen on the big screen in the movie ‘Bhool Bhulaiyaa 2’ has a number of films in the pipeline. It includes names like ‘Shehzada’, ‘Freddy’ and ‘Satyaprem Ki Katha’ among others.

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