Tata Tiago.ev a hit among buyers? Website is down, car manufacturer blames heavy bookings


As soon as Tata Motors started booking for its most affordable, newly launched Tiago.ev, the company started receiving large numbers of bookings. The car major launched the electric model on September 28 with introductory prices for the first 10,000 customers ranging between Rs 8.49 lakh and Rs 11.79 lakh (ex-showroom). Tata Motors said today that its website faced temporary problems as customers rushed to book the newly introduced Tiago.ev electric hatchback. Bookings for the model started Monday and deliveries are expected to begin in January next year. Customer test drives for the Tata Tiago EV will begin from late December 2022.

The car major stated that it is an overwhelming moment for the company. “We have been overwhelmed with the response to the Tiago.ev at our dealers and on our website. With thousands of customers rushing to book online at the same time, the website slowed down a bit and was reinstated. We regret the inconvenience to our customers,” Shailesh Chandra, general manager of Tata Motors Passenger Vehicles, said in a statement.

All customer inquiries and booking-related concerns will be addressed appropriately, he added. Tiago EV is now the most accessible electric passenger car brand in the country and also the most affordable in the company’s electric vehicle range.

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Tiago.ev comes with two different battery configurations, driving modes and connected car telematics over the edges. The versions with a 25 kW battery pack have a range of 315 kilometers, while the variants with the 19.2 kilo battery pack have an estimated range of 250 km.

Tata Motors revealed that the production of 24 kWh battery pack variants has been prioritized based on customer insights to meet customer expectations at the time of delivery.

(With inputs from PTI)





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