Volleyball World to Stream RuPay Prime Volleyball League Worldwide


With an action-packed season in Hyderabad in February 2022, the RuPay Prime Volleyball League powered by A23 greatly boosted the popularity of the sport across India. As season two of the competition approaches, Indian volleyball will go global.

The RuPay Prime Volleyball League powered by A23 has signed a multi-year agreement with the leading global volleyball streaming website, Volleyball World, as international streaming partners. Along with existing host broadcast partners, Sony Sports Network, which will broadcast Season 2 of the Prime Volleyball League in the Indian subcontinent, the entire season will also be available worldwide on Volleyball World to showcase India’s elite volleyball talent. The Prime Volleyball League is co-owned and marketed exclusively by India’s leading sports marketing company, Baseline Ventures.

Volleyball World, launched in 2021, is a product of a collaboration between the International Volleyball Federation (FIVB) and CVC Capital Partners. . The partnership with Volleyball World offers Indian volleyball players a golden opportunity to showcase their skills and talent all over the world. It will also help the Indian fans to access the best worldwide volleyball events, further increasing the popularity of the sport in the country.

Finn Taylor, CEO of Volleyball World, said of the partnership: “We are delighted to associate with the Prime Volleyball League. The standard of volleyball we have seen in India has made us extremely optimistic about the future of the sport. We believe volleyball fans around the world will be pleasantly surprised to see the passion for the sport in India. We see this as a lasting partnership to build the world’s most popular family sport in one of its largest markets.”

Tuhin Mishra, Managing Director & Co-Founder of Baseline Ventures, added: “We are excited about our multi-year partnership with Volleyball World, which has already established itself as the go-to platform for global volleyball fans around the world. We believe in the volleyball stars of ours country and we can’t wait for the world to appreciate the talent present in the country today. The partnership with the global volleyball body, Volleyball World, will help us access the best global practices in the sport, which will help in educating and caring for the youth in the country.”

Volleyball World was launched to drive innovation, growth and investment in volleyball around the world. It has become the commercial entity for the sport around the world for the FIVB. Volleyball World already works with the top volleyball leagues and federations in the world with the aim of raising the profile and popularity of the sport through new investments for the benefit of fans, players and national federations.

Volleyball is the fourth most popular sport worldwide, with more than 800 million fans and high participation, in attractive markets including Italy, Brazil, Japan, Poland, China and the US. Volleyball was the most watched sport at the 2016 Rio Olympics, with 2.6 billion hours of viewing worldwide. Even during the Tokyo Olympics in 2021, indoor volleyball was one of the most watched sports in India.




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